The Data analysis screen is available for both POS-enabled and non-POS locations, and it provides insights into the mailings and responses of a location's campaigns.
Table filters
For all locations, the following filters are available on the table:
- Campaign type
By default, all campaign types are aggregated together. You may select a single campaign type for more specific results. Please note that only the campaign types that are active within the start/end date range will display in the dropdown.
- Start date
The default date range begins 1 year back from today's date. You may adjust the start date as far back as your DripDrop data begins. - End date
The default date range ends on today's date. You may adjust the end date to any point up to today.
- Locations
By default, all locations for the tab you're in (POS or non-POS locations) are included. You may select 1, multiple, or all locations.
- Tags
Some companies create custom tags to group or categorize locations. You may filter the list by selecting one or more tags. If multiple tags are selected in the filter, a location must be linked to all of the selected tags in order to appear in the table.
Data for POS-enabled locations
Locations with POS data feeds enabled will see the following columns in the table:
- Location ID
Store ID
- Location
Address of the store
- Invalid address
Percent of customer addresses on record that are invalid mailing addresses - No address 12 mo
- No address 1 mo
- Cards mailed
Total number of postcards mailed in the selected time period - Household responses
Total number of households (addresses) that responded to campaigns in the selected time period
- Household response rate
Percent of households that responded vs. how many were mailed to
- Vehicle responses (auto-related businesses only)
Total number of vehicles (possibly multiple vehicles at the same household) that responded to campaigns in the selected time period - Vehicle response rate (auto-related businesses only)
Percent of vehicles that responded vs. how many households were mailed to
- Customer responses (dispensaries only)
Total number of customers (possibly multiple customers at the same household) that responded to campaigns in the selected time period - Customer response rate (dispensaries only)
Percent of customers that responded vs. how many households were mailed to - Two visits
Number of households that visited a second time within the selected time period
- Three visits
Number of households that visited a third time within the selected time period - Total visits
Total number of DripDrop-related store visits within the selected time period - Total visit response rate
Percent of household visits vs. how many households were mailed to - Ticket avg
Average dollar amount of a DripDrop-related store visit during the selected time period - Revenue generated
Total revenue from DripDrop-related store visits during the selected time period
Data for non-POS locations
Locations without POS data feeds will see the following columns in the table:
- Location ID
Store ID
- Location
Address of the store - Conversions
This value is available if a location is using QR codes in campaigns - Email/phone collected
This value is available if a location is collecting email addresses and/or phone numbers from customers - Cards mailed
Total number of cards mailed for the location during the selected time period