Term | Meaning |
Campaign | Mail marketing program that consists of one or more artwork pieces for a promotional offer, targeted mailing addresses, and analytics for the results of the campaign |
Dashboard | The DripDrop Marketing Client Dashboard provides DripDrop clients with the ability to view campaign results and insights in real time. |
Location | A store or branch of a company with its own physical address |
Placer.ai | Third-party market analysis partner of DripDrop Marketing |
| Point-of-sale (POS) | A store's cashiering system that associates customer information (e.g., name, address) to purchases |