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Campaign details
The Campaign details screen provides an overview of the setup and results of a campaign. This page is divided into a few key sections. Campaign information This first section includes the following: Campaign artwork Campaign type Media Budget This ...
Competition tracker
The Competition tracker screen utilizes market data from Placer.ai. This is useful for all locations, but it is especially beneficial for locations that do not have point-of-sale (POS) data feeds and cannot directly tie store visits to campaigns. For ...
General metrics
The "general metrics" section of the Overview screen provides the primary roll-up of campaign activity across all locations with or without point-of-sale (POS) data feeds. Metrics for locations with POS data feeds 12-month stats Metric name ...
Campaign types
DripDrop offers a number of different types of mail campaigns. Use the descriptions below to learn about each campaign type. New customer campaigns Stores looking to grow their customer base are best served by new customer campaigns. This campaign ...
Glossary
You may use the list of terms below as a reference for the dashboard. Term Meaning Campaign Mail marketing program that consists of one or more artwork pieces for a promotional offer, targeted mailing addresses, and analytics for the results of the ...