Competition tracker
The Competition tracker screen utilizes market data from Placer.ai. This is useful for all locations, but it is especially beneficial for locations that do not have point-of-sale (POS) data feeds and cannot directly tie store visits to campaigns.
For more information about Placer.ai, please visit https://marketplace.placer.ai/partners/dripdrop-marketing.
Competitive analysis
This chart displays store visits for one of your locations and up to two local competitors. Visits are charted over the past year, and any campaign changes you have made during that time are plotted onto the chart. This can help you to visualize the impact of your campaign improvements.
Trade area overlay map
The same store and competitors are plotted onto the map, and their customer concentrations are shown with color-coded shading. Refer to the map legend to determine the store and customer area.
Day of the week
Visits to the same businesses are compared by day of the week. If a store does not have visits on a particular day, that will indicate store closure. If your store is closed on a day when your competitors are open, seeing how many visits your competitors receive may help you determine whether a change to your business days is warranted.
Hourly visits
Visits to the same businesses are compared by each hour of the day. If a store does not have visits in a particular hour, that will indicate store closure. If your store is closed during hours when your competitors are open, seeing how many visits your competitors receive may help you determine whether a change to your business hours is warranted.
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Location details
The Location details screen provides an overview of a location's campaigns. This page is divided into a few key sections. Location information This first section includes the following: Location ID Store ID Location address Store location address POS ...