General metrics

General metrics

The "general metrics" section of the Overview screen provides the primary roll-up of campaign activity across all locations with or without point-of-sale (POS) data feeds. 

Metrics for locations with POS data feeds

12-month stats

Metric name
Description
Total Rev Gen
Total revenue generated from all active DripDrop campaigns over the last 12 months
Total Visits
Total of all customer visits generated from all active DripDrop campaigns over the last 12 months
Total Responses
Total unique customer responses from all active DripDrop campaigns over the last 12 months
New Customers
Total unique customers that responded to your NEW customer campaigns only over the last 12 months
Reactivated Customers
Total unique customers that responded to your LAPSED or LOST customer campaigns only over the last 12 months
Return on Ad Spend (ROAS)
ROAS is used to determine the cost/benefit of your total DripDrop budget over the last 12 months. For every $1 spent, ROAS shows how much revenue your DripDrop campaigns have generated.

6-month charts

Chart name
Description
Market Share
This shows the percentage of households in your trade area that have visited your business in the last 12 months.

Note: If your market share % seems high, it's likely due to DripDrop mailing to a smaller portion of your entire trade area.
Organic vs. DripDrop Customers
The proportion of customers that DripDrop drove to your business compared to all other (organic) customers


Metrics for non-POS locations

12-month stats

Metric name
Description
Total Postcards Mailed
Total of all mailings from all active DripDrop campaigns over the last 12 months


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